SRA Sign Manual

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The SRA Sign Manual is a technical assistance guide that creates the framework for a comprehensive but balanced system of regulations for private sign design within the urban renewal area.  The manual serves as a guide to SRA and DRB members as they review signs to ensure that they:

  • Bring visual vitality to the area through good graphics;
  • Be compatible with the architecture of the building and its surroundings;
  • Be appropriate to the type of activity to which they pertain;
  • Be legible in the circumstances inwhich they are seen; and
  • Provide motivation for the rest of the City of Salem to collectively determine policies for private signing in other areas.